CV

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updated (Nov 2014)



Lazada Group
Leading online retailer  www.lazada.vn
Regional Image Production Manager
Aug 2014 - present
- Collaborate to all the ventures for cross-regional consistency and control of quality
- Manage & allocate work for retouch team to ensure final product as required
- Set up and build tight management control systems with effective communication/ feedback loops, with KPI measurement and control


Tim Universal
Digital agency -  www.timeuniversal.vn
Digital Account
Dec 2013 - Apr 2014
- Meet and liaising with clients to discuss and identify their advertising requirements
- Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
- Present creative work to clients for approval or modification
- Handle budgets, manage campaign costs and invoice clients
- Make 'pitches', along with other agency staff, to try to win new business for the agency.


Mayhem
Fashion store - www.mayhem.vn
Co-founder 
May 2013 - Nov 2013
- Responsible for sourcing womens’ fashion products
- Responsible for designing promotion materials – including poster, banner and lookbooks – in order to build and engage a community of retro clothing lovers.
- Responsible for providing social media content with a view to organically grow the brand’s customer reach and base


Zalora Vietnam
Leading online fashion retailer - www.zalora.vn
Art Director 
Sep 2012 - Apr 2013
- Responsible for quality control of onsite banners, news- letters, ad banners, GDNs
- Produce fashion campaigns and TVCs (setting up topi- cal photoshoots with concepts and themed styling)
- Manage & allocate work for the graphic design team and introduced performance control systems includ- ing KPI measurement
- Work with Zalora of other 8 countries for cross-region- al standarization, quality control and design support


Zalora Vietnam
Leading online fashion retailer - www.zalora.vn
Post production manager 
Feb 2012 - Sep 2012
- Worke with models, stylists, photographers, make-up artists in order to set up photography shoots, liasied with warehouse and suppliers for samples for shoots
- Manage & allocate work for retouch team to ensure final product as required
- Worke with Zalora of 8 other countries for cross-region- al consistency and control of quality - Created retouch guideline materials (systemization of knowl- edge and work requirements for all new joiners)


Globallink
Vietnam’s first international luxury group - www.runway.vn
Website editor - Graphic designer 
Sep 2011 - Feb 2012
- Globallink is one of Vietnam’s first international luxury group (managing brands such as Givenchy, Chloé, Balenciaga, Marc Jacob, Alexander McQuee, Celine, DVF, Antonio Berardi, Lanvin, Loewe, Michael Kors...)
- Responsible for concept, content and translation, photography of new arrival, general product, event invita- tion and banner design
- Executed the initial architecture and set up of new web- site; increased view, brand promotion & recognition


Netbrand
Inspiration website - www.netbrand.vn
Freelance collaborator 
2010 - 2011
- Freelance content editor and collaborator (content editor (col- lection & translation)
Artist interview


Freelancer 
Graphic designer 
2010 - before
- Bach Viet books
- The gioi hoc duong magazine
- The lover bridal, Bien Hoa City
Fashion photographer for www.yeah1.com
Self started a customizable T-shirt business
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